RADIO SCRIPT

PENGUIN BOOKS

Brief- Persuade people to put down their phones and read a book.

Audience- Gen Z

Client: Penguin Books 

Duration: 30s

Title: Attention


We hear Someone skimming through Tiktok videos not fully engaging 

*Tiktok sounds playing one after the other.                                                                                            

FVO –  TIRED OF MINDLESSLY SCROLLING 

FVO –  Dive into an unlimited world of entertainment and imagination, your phone cannot provide. With a wide range of genres available, Penguin books has what you’re looking for. 

FVO-  Sit back, turn off your phones and get your penguin book.