IMODIUM
Audience – people who like to try new foods. (travel) Adventurous.
truths :
- People who are adventurous with food tend to not care where they get their food from.
Ideas
- Get your shit together, get imodium?
- Imodium Vs Dioralyte comparison ad
- Feeling reckless, get Imodium
- Reached your limit, get Imodium
NOKIA
Target audience
- People who feel they were born in the wrong era.
- People That want to experience life outside of social media
ideas.
- Experience life outside social media – less screen time
- Battery life never dies, unbreakable
- Pop culture- 2000s vibe
- Old technology is coming back
Truth:
- Young people love the idea of using older technology in their day to day lives e.g, Digital cameras/camcorders, ipods/ walkmans.
- Nostalgia
NATIONAL LOTTERY
Target audience: people who have a low income
- Idea: Bank receipt –
- You’ll never have to worry
- So many possibilities for only £2.00
- One Ticket. Endless Possibilities.