BRITISH ARMY
Brief- Get 16-18 year olds to go to the Army.
Truth- TEENAGERS THAT WERE BROUGHT UP IN A UNSTABLE HOME SHOULD JOIN THE ARMY FOR SECURITY.
CLIENT: British Army
It begins with a wide shot of a front door/ front yard
We hear a Parent yelling and throwing things.
Door opens
Teenage girl walks out (looking distressed) on her way to school
*mother yells from the doorway
Parent: you’re useless. You’re a waste of space. Why don’t you do something with your life.
FVO- When life at home is unstable, everything else feels out of your control.
*Cuts back and forth between her parent yelling and the Drill instructor shouting orders
FVO- The British Army can give you stability, a place where there’s structure and support. No matter what
Officer: LEFT, RIGHT, LEFT, RIGHT.
FVO: We got you, whatever you need.
Fades to black
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